Web 2.0: Taking Your On-Line Marketing to the Next Level

Social networking tools are changing how we interact with friends, colleagues and customers.    The tools are changing monthly, if not weekly.   In this 2-session workshop we will decipher the complex new world of Web 2.0 technologies and social networking as well as explore new ways that artists can use these tools to expand their audience, increase their awareness and grow their arts business. 
Topics discussed include:
  • Wordpress and other blog/website templates
  • Social networking sites like Facebook
  • Social bookmarking such as Delicious
  • Twitter
  • Paypal and selling online,
  • Managing an email list and creating professional looking email blasts for cheap
  • Online art communities
  • Flickr, Vimeo, YouTube and other content-sharing sites
  • Self-publishing tools such as Lulu and Blurb
During the first session, key topics will be introduced with an overview of specific tips and approaches.    In the second session, we will review and discuss some of the tactics that you have set up outside of the class, as well as covering additional approaches.
 
NOTE: This workshop requires you to do work outside of class.  Workshop time will not be devoted to creating specific tools. 
Students may bring their own laptop to class but it is not a requirement. Computers will not be provided.
 
D. Jean Hester is the owner of Dive Studios, and an artist with an MFA in Art and Integrated Media from the California Institute of the Arts.  She has over 12 years experience working in the web, while employed as a web programmer for Jet Propulsion Lab, Toyota, and other large corporations located in California.  Currently she also teaches web design and web programming full-time at Art Institute of Orange County, and has acquired an extensive body of knowledge about marketing on the web. She is an early graduate of "Business of Art" and has been teaching "Marketing on the Web for Artists and Arts Organizations" for over three years. 
 

EARLY BIRD SPECIAL - REGISTER BY AUGUST 15th AND SAVE $15! 

Event Type: 
Workshop
Presenting Organization: 
Center for Cultural Innovation
Date: 
Thursday, September 24, 2009 6:30pm - 9:30pm
Date: 
Thursday, October 8, 2009 6:30pm - 9:30pm
Fee: 
$120 (Non Member) / $105 (BOA/CCI Members)
Website Link: 
http://www.cciarts.org/losangeles.htm
Directions: 
Japanese American Cultural and Community Center, 244 S. San Pedro St, Little Tokyo, near Downtown Los Angeles