Marketing 101: Creating a Marketing Plan that Works for You
CCI’s Marketing Plan Seminar for Individual Artists
Marketing is the key to developing any business. You know you need to do it but where do you start? Understanding the basic fundamentals and creating a marketing plan is the first step. In this 2-session workshop, you will begin to:
Marketing is the key to developing any business. You know you need to do it but where do you start? Understanding the basic fundamentals and creating a marketing plan is the first step. In this 2-session workshop, you will begin to:
- Explore strategies that will help you identify your target audience
- Learn to communicate what your work is about
- Analyze the ever-evolving list of marketing tactics so you can determine the most strategic way to reach your audience.
We will cover the planning process in detail and provide you with definitions, concepts, tools and resources that you will need to create a marketing plan that meets your needs as an artist entrepreneur.
The workshop will be led by Nancy Hytone Leb. Nancy is an arts marketing consultant and is the Director of Training at the Center for Cultural Innovation. Other clients include Academy for New Musical Theatre and Syzygy Theatre and she serves as mentor for dance organizations through the Pentacle/Help Desk LA. Nancy also develops and presents arts marketing workshops for artists and arts organizations including the Center for Cultural Innovation, LA County Arts Commission, Theatre Bay Area and Americans for the Arts. She recently authored the chapter, Marketing Your Art / Marketing Your Arts Business in CCI’s publication, Business of Art: An Artist’s Guide to Profitable Self-Employment. From 2000 - 2004, Nancy was the Director of Marketing and Development for Playhouse West in Walnut Creek, CA. In an earlier life, Nancy held senior account management positions at three of the West Coast's largest advertising agencies working on national brands such as Toyota, Saturn, Honda and California Pizza Kitchen. Nancy received a graduate certificate in Arts Administration from Golden Gate University and her B.A. from Iowa State University.
Event Type:
workshop
Presenting Organization:
Center for Cultural Innovation
Date:
Thursday, October 22, 2009 6:30pm - 9:30pm
Date:
Thursday, October 29, 2009 6:30pm - 9:30pm
Fee:
$115 (Non Member) / $100 (BOA/CCI Members) Website Link:
http://www.cciarts.org/losangeles.htm
Directions:
Japanese American Cultural and Community Center, 244 S. San Pedro St, Little Tokyo, near Downtown Los Angeles